An alumnus of the University of Ilorin and former PRO of Instutition’s Student Union, Ahmed Omotosho on Saturday unveiled a book on customer relations in Ilorin, the Kwara State capital.
The new book titled; “How To Bring Your Customers Back” explains how customers are the backbone of thriving business and further explicates the importance of retaining them for the sustainability and continuity of such business.
Speaking during the book launch, Omotosho said, “While I was growing up at the slum, I could recall having to save some part of my feeding allowance so that I could be able to pick up some books at the end of the month. My love for book reading was so deep that I somehow developed the interest of becoming an author myself. I nurtured this interest for years before it eventually became a reality.
Asked what interest him to write to book, he said, “We all understand that attention is shifting completely to the business world and my belief is that each and every one at this book launch today must have, at a point, had a crummy customer service experience. And it dawned on me that business owners especially start-ups are not doing well enough to address that, hence I decided to put together this magicak manual.”
In his remark, the Chairman of the Occasion, Dr. Abdul Jimoh Muhammed, who is the current Rector of Kwara State Polytechnic, acknowledged the effort of the author and noted that people, the youth especially, should draw inspiration from the book.
He said, “This book is thought-provoking and a must-read for every individual. It is so sad to see how the youth had flooded and concentrated on a particular business without thinking on how to explore other areas; hence, they find it difficult to build their respective human capacity at their own peril.”