KWASAA Urges Compliance with Campaign Advertising Rules Ahead of 2027 Elections
The Kwara State Signage and Advertisement Agency (KWASAA) has called on political parties, candidates, advertising practitioners, media organisations and other stakeholders to comply with existing regulations guiding political advertising and campaign communications ahead of the 2027 General Elections.
The Acting General Manager of KWASAA, Oloruntoba Akin Adeyeye, ARPA, made the call on Tuesday during a World Press Conference held at the Kwara State Ministry of Communications Conference Room.
Adeyeye said the agency would, on Thursday, August 27, 2026, host a one-day stakeholders’ engagement on advertisement and campaign communications ahead of the 2027 elections in collaboration with the Advertising Regulatory Council of Nigeria (ARCON).
According to him, the engagement, which will take place at the Ilorin Innovation Hub, Ahmadu Bello Way, Ilorin, is aimed at creating a common understanding among stakeholders on the rules guiding political advertising, campaign communications and the use of public spaces for advertisements.
He said the programme would bring together political parties, political actors, advertising practitioners, media organisations, security agencies and other relevant stakeholders.
Adeyeye explained that the engagement would provide an opportunity for stakeholders to understand applicable regulatory requirements, address concerns and clarify issues relating to permits, campaign advertisements, billboards, signage and other forms of political communication.
He added that security agencies and other stakeholders would also have the opportunity to raise concerns within their areas of responsibility, while political actors and advertising practitioners would engage directly with relevant regulatory authorities.
The KWASAA boss stressed that the agency’s responsibility goes beyond revenue generation, noting that it is committed to ensuring that advertising activities in the state promote professionalism, public safety, environmental aesthetics and compliance with the law.
He expressed particular concern over the possible proliferation of unauthorised campaign materials and structures as political activities intensify ahead of the 2027 elections.
“Early engagement, education and collaboration are essential to preventing avoidable violations and ensuring a well-regulated advertising environment,” he said.
Adeyeye urged political parties, candidates, advertising practitioners, media organisations and security agencies to take advantage of the stakeholders’ engagement, stressing that the objective of the agency was not to create unnecessary barriers but to ensure that all stakeholders understood and complied with the established regulatory framework.
He said the initiative was expected to strengthen collaboration among stakeholders and contribute to a peaceful, orderly and professionally regulated advertising environment as the state moves towards the 2027 General Elections.
The Acting General Manager expressed his readiness to welcome stakeholders to the engagement scheduled for August 27.
